Two things have hurt Village for cube use
I'm excited that we could bring you foil Expeditions, available only in Collector Boosters, and non-foil Expeditions, available as one-card Expedition Box Toppers in Draft and Set Booster Displays and as two one-card Expedition Box Toppers in Collector Booster Displays
I think Safekeeper has a lot to offer, but its limited to a specific style of play
with MTGs teasing the struggle for balance in Bloomburrow between heroes and calamity beasts, its not hard to tell that Lumra can be categorised as the latter
Often the engagement then actually gets in the way: you end up ticking off specific tasks within a match, rather than playing the game itself for its own good, and only come back for extrinsic rewards: skins, XP, packs, or whatever else